Marché Arends
Independent investigative journalist based in Cape Town working on big tech accountability and labor in the global majority; an associate of Hype Studies.
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Mar 29, 2026 • 46min
How to Study the Phenomenon of Tech Hype
Marché Arends, Cape Town investigative journalist on big tech and labor; Andreu Belsunces Gonçalves, sociologist of technology exploring tech, economy, and future imaginaries; Jascha Bareis, political scientist studying AI and political communication. They map Hype Studies, who crafts and amplifies tech hype, its ties to finance and the military, journalism’s role, and the human and ecological costs of hyped AI.
