Marc Choquette

Heads SEO at The Boston Globe and leads strategic and tactical thinking around search and content discovery; experienced in search/SEO since 2009 with a focus on original local reporting and subscription-driven audience growth.

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Oct 11, 2025 • 45min

The Boston Globe sees quality convert as AI crushes clickbait

Marc Choquette, the SEO head at The Boston Globe, discusses the evolving landscape of journalism amid AI advancements. He shares insights on why original local reporting is thriving while clickbait struggles. Marc highlights the Globe's strategy of 'ship, learn, and repeat' in response to search trends and AI impacts. He delves into the resilience of subscription models and the importance of engaging local audiences. Optimism prevails as he envisions future collaboration between publishers and AI, offering hope for sustainable journalism.

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