Mallory Erickson

Join Mallory Erickson, Founder and CEO of Practivated, as she shares her journey from accidental fundraiser to a leading coach. Discover how her platform helps fundraisers practice and build confidence before meeting donors, reducing anxiety through realistic simulations. Mallory discusses the importance of ethical AI in fundraising, the neuroscience of fear reduction, and how practicing transforms fundraisers into confident partners rather than asking beggars. If you're looking to enhance your fundraising skills, this conversation is a must-listen!

Mallory Erickson, fundraising coach and author focused on relational fundraising, shares a framework for tracking relationship-building KPIs for 2026. She covers measuring relational depth, donor trust, engagement consistency, and impact awareness. Practical tips include short surveys and simple CRM tracking to prioritize long-term connections over transactional asks.

Mallory Erickson, fundraising and nonprofit communications expert, leads a mini series on writing subject lines that grab attention. She explains why subject lines are your best shot, how the curiosity gap drives opens, and offers concrete examples and simple tests to try. Quick, practical takeaways to boost email engagement without rewriting your whole campaign.