Lysa Goodman
Marketing manager at Sugino Corp focused on industrial marketing and digital advertising, known for running Reddit ad campaigns and engaging shop-floor audiences for manufacturing customers.
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Feb 5, 2026 • 38min
LinkedIn is OUT, and Reddit is IN? w/ Lysa Goodman
Lysa Goodman, marketing manager at Sugino Corp who runs Reddit ad campaigns for industrial audiences. She explains why LinkedIn can miss shop-floor engineers. Reddit’s subreddit targeting and niche communities can reach passionate buyers. She discusses combining organic posts with paid ads, low-cost testing, and creative that sparks real conversation.
