Lydia Azaret
Product Manager specializing in lead gen measurement at Google, working on measurement foundations like Data Manager, Enhanced Conversions for Leads, and journey-aware bidding to help advertisers map and measure customer journeys.
Best podcasts with Lydia Azaret
Ranked by the Snipd community
Mar 25, 2026 • 45min
Beyond the form fill: Mastering lead quality in the AI era
Lydia Azaret, Product Manager at Google focused on lead gen measurement and journey-aware bidding. Mimi Forsythe, Global Head of Lead Gen Solutions at Google building products and strategies to improve lead quality. They discuss mapping full online-to-offline customer journeys. They cover value-centric measurement, Data Manager for CRM connections, Enhanced Conversions for Leads, journey-aware bidding, and creative tactics to boost lead quality.
