Luke Winter
Founder and creative director of Deadpan Agency, a London-based studio specializing in comedy video for SaaS and tech companies, known for episodic B2B comedy campaigns rooted in customer pain.
Best podcasts with Luke Winter
Ranked by the Snipd community
Mar 31, 2026 • 55min
The "Sitcom" Ad Strategy: How One Funny Video Closed 12 Deals | Luke Winter (Deadpan Agency)
Luke Winter, founder and creative director of Deadpan Agency, a London studio making comedy videos for SaaS and tech. He explains episodic sitcom-style ad campaigns built around real customer pain. Short, funny videos that lower buying resistance. How to make the brand own the joke, measure impact, and why AI can help production but not replace creative taste.
