Luke Whitehorn
Marketing Director at Domestic & General with a background in customer experience and digital growth, experienced in blending data and empathy to drive personalisation and long-term customer relationships.
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Oct 15, 2025 • 22min
Ep 9: How AI powers direct mail to drive results with Luke Whitehorn
Luke Whitehorn, Marketing Director at Domestic & General, blends data and empathy to drive personalised customer experiences. He talks about why direct mail builds trust for insurance, 30 years of data on mail’s effectiveness, the halo effect and dwell time benefits, and practical AI uses like propensity modelling, GenAI creative testing and call-transcript LLMs.
