Luke Santamaria
Founder/representative of PlaySpark, a specialist in branded interactive games and playable ads, advising brands on gamified engagement, loyalty and acquisition campaigns.
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Apr 6, 2026 • 30min
Gamification for Digital Marketing
Luke Santamaria, founder of PlaySpark and specialist in branded interactive games, explains how mini-games, playable ads and reward mechanics win attention. Short sentences cover playable ad benefits, prizes that boost participation, low-cost AI/no-code creation, and metrics to test gamified campaigns.
