Luigi Mallardo
Growth and go-to-market leader who served as early investor and founding Chief Revenue Officer at Woffu, helping scale the time & attendance SaaS to a multi-million euro ARR and eventual acquisition by Visma.
Best podcasts with Luigi Mallardo
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Feb 6, 2026 • 1h 3min
#182: Why Focus Beats Funding in Crowded SaaS Markets - Luigi Mallardo
Luigi Mallardo, a growth and GTM leader who scaled Woffu from €2K MRR to a multi-million ARR and led its sale to Visma. He talks about choosing a narrow time-and-attendance focus instead of broad HR ambitions. He explains building inbound then outbound and partner channels. He discusses designing for optionality, investing in retention, and warming buyers long before a sale.
