Lucie MacLeod
Founder of a haircare brand that scaled from mixing products in a kitchen to a multi-million pound business, known for building HairSyrup and being named Sunday Times Founder of the Year.
Best podcasts with Lucie MacLeod
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Feb 14, 2026 • 1h 6min
How She Built a £12m Empire After Dragons Den Rejection | Lucie MacLeod
Lucie MacLeod, founder who turned kitchen-made hair oils into a multi-million pound brand and Sunday Times Founder of the Year. She talks about accidental TikTok virality, deleting the account then leaning into demand, being rejected by all six Dragons and turning that into huge visibility, building operations from a conservatory to a warehouse, and a deliberately restrained growth strategy.
