Lucas Coyle

Director of Brand Media & Awareness at MANSCAPED with several years at the company, responsible for building TV-first brand strategies and scaling TV as a measurable growth channel for the men's grooming brand.

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Mar 17, 2026 • 44min

Going from Social to the Super Bowl, with Lucas Coyle, Director of Brand Media & Awareness at MANSCAPED (CTV Mini-Series Episode #3)

Mauricio Lizarazu, a Tatari client development lead who runs TV like performance advertising, and Lucas Coyle, MANSCAPED’s Director of Brand Media & Awareness who scaled TV-first strategies. They discuss turning TV into a measurable growth engine. Topics include convergent TV buying, measuring TV like digital, surprising high-performing channels, direct publisher deals, and the path to a Super Bowl buy.

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