Luan Wise
Marketing consultant and trainer and co-author of Marketing and Psychology, providing practical marketing perspectives and examples of behavioural principles.
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Feb 16, 2026 • 27min
When you can’t stop seeing the thing you’ve just discovered
Luan (Luanne) Wise, marketing consultant and trainer, and Tom Bowden-Green, marketing lecturer, explain why a suddenly noticeable tune or trend feels like it’s everywhere. They explore the frequency illusion, projection and empathy gaps, herd behaviour, the uptrend effect, and how names and pronouns change engagement. Short, curious and full of behavioural quirks.
