Lu Miao
Assistant professor in Cultural Studies at Lingnan University and author of The Transsion Approach, offering research-based expertise on Transsion's strategy and business practices in Africa.
Best podcasts with Lu Miao
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Feb 24, 2026 • 44min
How a Little-Known Chinese Company Conquered Africa's Cell Phone Market
Lu Miao, assistant professor at Lingnan University and author of The Transsion Approach, explains how Transsion built a mobile empire in Africa. She discusses rural-first distribution, design tweaks like camera optimization for darker skin and dual SIMs, the role of Carlcare repair centers, offline marketing and local translators, and rising competition and legal challenges.
Feb 24, 2026 • 44min
How a Little-Known Chinese Company Conquered Africa's Cell Phone Market
Lu Miao, assistant professor at Lingnan University and author of The Transsion Approach, explains how a little-known Shenzhen firm tailored phones and distribution to African needs. She discusses rural-first networks, localized features like dual SIMs and long batteries, Carlcare repair centers, decentralized marketing, and rising IP and AI challenges. The conversation traces product design, local partnerships, and competitive shifts.
