LJ Brock
Chief People Officer at Coinbase, responsible for talent and people strategy at a global crypto exchange, with deep expertise in remote-first culture and HR operating models.
Best podcasts with LJ Brock
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21 snips
Oct 2, 2025 • 28min
Building Elite Teams at Coinbase with L.J. Brock
In a revealing discussion, LJ Brock, the Chief People Officer at Coinbase, shares insights on radical HR practices. He discusses Coinbase's mission-first policy that led to banning political discussions at work, fostering unexpected growth. Also highlighted are talent density standards and the company's refusal to negotiate salaries, designed to attract elite talent. LJ elaborates on innovative hiring methods like work trials and one-year stock grants as strategies to enhance equity and align with market realities.
Feb 9, 2026 • 54min
How Coinbase Turned Accountability Into a Competitive Advantage
LJ Brock, Chief People Officer at Coinbase, leads talent and people strategy for a global crypto exchange. He discusses scaling a remote-first culture, Coinbase’s ‘magnet not mandate’ hub approach and quarterly in-person sessions. He explains decision frameworks like DRI and PPS, the ban on committees, and how measurable output, asynchronous practices, and AI shape high-performance remote work.
