Lisa Appleby
SEO consultant at Service Scalers with a decade of experience advising home service companies on local SEO, authority building, and optimizing for AI-driven search results.
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Mar 24, 2026 • 42min
AI Isn’t Killing SEO—It’s Killing Bad Traffic (What Actually Works in 2026)
Lisa Appleby, an SEO consultant at Service Scalers with a decade helping home service companies, explains how AI reshapes search without killing it. They discuss why low-intent traffic falls away. They highlight the rising importance of Google Business Profiles, brand search, and authority signals. Practical tactics include expert quotes, geo-tagged photos, and improving user experience for high-intent local queries.
