Lindsay Hancock
Founder of My Better Batch, a clean-label cookie mix brand; former food-industry operator who helped build a company acquired by Kind Snacks and launched My Better Batch into retail and national programs.
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Feb 27, 2026 • 23min
Founder Feature: Lindsay Hancock of My Better Batch
Lindsay Hancock, founder of My Better Batch and former food-industry operator who helped build a company acquired by Kind Snacks, shares her journey from corporate to launching a clean-label cookie mix. She talks about starting the brand after personal upheaval, operating as a solopreneur with early retail wins, prepping thousands of samples for her first trade show, and leveraging awards and press to grow quickly.
