Lindsay Beaton, editor of Petfood Industry magazine and host of Trending: Pet Food, dives into the dynamic world of pet food innovation. She defines innovation as enhancing consumer value amid historic market changes, like the rise of kibble and pets-as-family. Lindsay discusses critical trends such as sustainability, technology, and functionality, emphasizing the importance of translating scientific advancements into trustworthy messaging. Personal anecdotes about her pets reveal her passion for the industry, making this conversation both insightful and relatable.
