
Linda Bethea
Chief Marketing Officer at Danone North America with a long career in food & beverage, experienced in brand, e-commerce, and AI-driven marketing transformation.
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Mar 2, 2026 • 38min
Ep 15. From the Digital Shelf to the AI Shelf — What CMOs Need to Do Now, with Linda Bethea, Danone
Linda Bethea, CMO at Danone North America and seasoned leader in food & beverage, e-commerce, and AI-driven marketing. She discusses how consultancies remain vital during AI’s awkward phase. Linda explains the shift from a digital shelf to an AI shelf and outlines the first three priorities CMOs should tackle when adopting AI — starting with people.


