
Leonardo Giusti
Co-founder and Chief Design Officer at Archetype AI focused on foundation models for sensor data and physical AI; former Head of Design at Google ATAP with a Ph.D. in human–computer interaction and experience on projects like Soli and Jacquard.
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Mar 25, 2026 • 29min
Leonardo Giusti: Archetype AI's co-founder on physical AI and the limits of the chatbot
Leonardo Giusti, co-founder and Chief Design Officer at Archetype AI and former Google ATAP design lead with a Ph.D. in HCI. He discusses foundation models trained on sensor data, Project Soli and Jacquard’s tangible interactions, why chatbots are a limited interface for the physical world, and designing AI as a tool to augment human intelligence rather than replace it.


