Leila Lateef
Journalist and award campaign strategist with experience running Oscar campaigns for high-profile projects, speaking here about how studios plan and execute awards-season campaigns.
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Mar 13, 2026 • 10min
How to win an Oscar
Miranda Sawyer, broadcaster and awards historian, traces Oscar campaigning from early Hollywood dinners to modern tactics. Leila Lateef, journalist and awards strategist, explains how studios plan budgets, screenings and voter outreach. They explore FYC packages, Q&As, narrative-building and how momentum, gaffes and storytelling shape who gets a statue.
