
Leah Georgantas
Founder of Girls With Gems and creator of the Sneaky Link private-label brand, known for building a highly engaged ecommerce fashion community through relentless, authentic social storytelling.
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Jan 29, 2026 • 58min
627: How Lia Georgantis Built an Iconic Aussie Fashion Brand in Just 5 Years
Leah Georgantas, founder of Girls With Gems and creator of Sneaky Link, left law to build a cult Aussie fashion brand through relentless social storytelling. She talks about pivoting through COVID, posting 6–9 raw relatable posts daily, launching a private-label that now drives half revenue, managing burnout, and why authenticity and creative campaigns beat polished ads.


