Lauren Olerich
Senior Director of Corporate Marketing at Gainsight and long-tenured marketing leader who helped create the customer success community and events such as Pulse, driving Gainsight's category influence.
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Feb 11, 2026 • 49min
A Masterclass in Category Creation from the Leaders at Gong and Gainsight ft. Udi Ledergor (Gong) & Lauren Olerich (Gainsight)
Udi Ledergor, Gong’s early marketer turned Chief Evangelist and author, and Lauren Olerich, Gainsight marketing leader and creator of Pulse, discuss category creation. They talk about when to hire your first marketer, naming and promoting new categories like revenue intelligence, building data-driven content that goes viral, and treating brand as a human to scale influence.
