Lauren Cadman
General Manager at WPP Media China and senior strategist focusing on brand desirability, cultural relevance and mid-funnel activation in the Chinese market.
Best podcasts with Lauren Cadman
Ranked by the Snipd community
12 snips
Feb 3, 2026 • 37min
Winning the mid-funnel in China
Lauren Cadman, WPP Media China GM focused on brand desirability in China, and Dennis Potgraven, WPP Media China CSO expert in funnel analytics, discuss mid-funnel weakness and how it erodes differentiation. They cover why awareness alone fails, redefining mid-funnel as desire, category differences like luxury versus FMCG, AI speeding decisions, channel roles across Red/WeChat/Douyin, and practical mid-funnel measurement steps.
