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Laurel Sutton
Professional namer and co-founder of Catchword, a naming firm in the Bay Area of California. She has been doing professional naming for more than 25 years.
Best podcasts with Laurel Sutton
Ranked by the Snipd community
Sep 8, 2025
• 36min
From naming brands to selling domains – DNW Podcast #551
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Maria Cypher and Laurel Sutton, co-founders of the successful naming agency Catchword, discuss their journey from branding giants like VW and Upwork to the world of domain investing. They dive into the importance of crafting evocative names and the impact of intentional misspellings. The duo shares insights on domain registration strategies and the critical link between brand identity and online presence. They also reflect on a UDRP dispute, offering valuable lessons in ethical domain negotiations.
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