Laura Manning
SVP of Data and Measurement at SINT, specializing in online research and brand lift measurement; leads SINT's work matching survey respondents to ad exposure and building near real-time brand lift infrastructure.
Best podcasts with Laura Manning
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Apr 3, 2026 • 52min
Hunting a White Whale
Laura Manning, SVP of Data and Measurement at SINT, builds infrastructure that links survey responses to ad exposure. She walks through how SINT creates exposed and control groups, struggles to integrate with Google’s Ads Data Hub, and why digital algorithms drive frequency over true reach. The conversation focuses on brand lift measurement, real-time survey-driven optimization, and the limits of attribution models.
