Laura Briggs

Laura Briggs, Head of eCommerce Excellence at Philips, discusses her innovative approach to driving category growth for brands like Sonicare and Avent. She emphasizes the importance of treating eCommerce as a team sport and aligning diverse teams around shared goals. Laura highlights the critical role of the Digital Shelf in eCommerce success and the need for tailored strategies for different consumer personas. Additionally, she shares her visionary idea of merging sales and marketing to create unified growth, along with her personal stories of bravery that inspire her leadership style.