Laura Baker

Laura Baker, MD at Fearless and a seasoned leader in UX and service design, discusses her unexpected journey into leadership. She highlights the critical role of adaptive management styles and shares insights on building thriving team environments. Laura emphasizes the importance of hiring for culture, creating a shared vision, and the balance between design ambitions and organizational realities. The conversation also touches on the future of design operations and effective storytelling to secure stakeholder support, advocating for collaboration at every level.