Larry McGrath

Larry McGrath, a user researcher at Amazon, discusses his experiences of translating historical skills into UX research. He shares examples of challenges he solved using historical methods while working for a medical consultancy, Facebok/Meta, and Amazon Sports. The importance of focusing on the value historians can offer to companies is also highlighted. The podcast explores the mindset shift needed when transitioning from academia to the business world and the impact of user research in business organizations.