Larissa Morimoto
Senior Growth Manager (Special Projects) at PhotoRoom, focused on creative brand and offline marketing experiments that drive awareness and user-generated content for an AI photo and design platform.
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Mar 6, 2026 • 18min
How To Repurpose Offline Events Into Millions Of Online Impressions – Larissa Morimoto, PhotoRoom
Larissa Morimoto, Senior Growth Manager at PhotoRoom who runs creative brand and offline marketing experiments. She explains why PhotoRoom moved into offline activations to spark real human connections. She describes designing events to generate UGC and repurposing those assets for millions of impressions. She also warns that celebrity tie-ins fail without audience fit.
