Lara Spiteri-Cornish
Marketing and advertising professor at Coventry University who researches how foods are marketed to consumers and the psychological effects of food marketing, especially functional and fortified foods.
Best podcasts with Lara Spiteri-Cornish
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Dec 16, 2013 • 11min
Choosing foods wisely (SOP4)
Lara Spiteri-Cornish, a marketing and advertising professor who studies how foods are marketed, warns that fortified and “functional” products can mislead health-conscious consumers. She discusses how marketers position these foods, why processed fortification is not a substitute for produce, and how diet foods and convenience culture can backfire on eating habits.
