Kurt Donnell
CEO of Freestar, a publisher monetization network, who discusses programmatic transparency, publisher monetization challenges, and strategies for the open web in the AI search era.
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Feb 17, 2026 • 51min
Freestar's CEO On Why Ad Tech Transparency Is A Boon For Struggling Publishers
Kurt Donnell, CEO of Freestar — leader in publisher monetization networks — talks programmatic transparency, why clearer buy-sell practices help the open web, and how networks support smaller publishers. He covers the TID debate, auction transparency standards, AI search’s hit to referral traffic, and strategies publishers can use to retain audiences in an AI-driven future.
