Krystan (Crystal) Scanlon
Senior platforms reporter at Digiday who covers platform advertising and industry developments, providing reporting and analysis on OpenAI and ChatGPT's ad strategy.
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Feb 17, 2026 • 40min
ChatGPT enters the ad game. Now what?
Krystan (Crystal) Scanlon, Digiday senior platforms reporter who covers platform advertising and OpenAI, breaks down ChatGPT’s new ad pilot. She explains the ad format and pricing. She walks through who OpenAI targeted first and the team’s internal debates. She outlines measurement, privacy concerns, and how ad dollars might shift as performance data emerges.
