Krystal Schouten
Pelvic floor fitness and movement specialist who helps women overcome incontinence and regain confidence; founder of The Body Reset Method and creator of virtual pelvic floor programs and memberships.
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Mar 9, 2026 • 33min
232: She Launched a Membership Before Building It (Here's What Happened) - Krystal Schouten
Krystal Schouten, a pelvic floor fitness specialist who helps women overcome incontinence and regain confidence, shares her leap into launching a membership before building it. She talks about pivoting to virtual during COVID, fighting the “welcome to motherhood” myth, the $2/day pricing reframe, reusing content to scale, and managing the emotional roller coaster of growth.
