Kristina Shepard
EVP of Streaming and Performance Sales and Partnerships at NBCUniversal, with prior experience at Roku and Opera MediaWorks; specializes in streaming strategy, monetization, and performance advertising.
Best podcasts with Kristina Shepard
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Mar 3, 2026 • 25min
Ep. 123 From Incremental Reach to Performance Engine: NBCUniversals Kristina Shepard on Streaming TV
Kristina Shepard, EVP of Streaming and Performance Sales and Partnerships at NBCUniversal, brings streaming strategy and monetization chops from Roku and Opera MediaWorks. She discusses streaming’s shift from incremental reach to a performance engine. Topics include the power of live sports and cultural moments, ad-supported monetization scaling faster than subscriptions, and the future of automation, personalization, and interactivity in streaming.
