Kristina Park
Google Ads product manager specializing in budgets and bidding who discusses bidding strategies, learning periods, and value-based bidding best practices on the episode.
Best podcasts with Kristina Park
Ranked by the Snipd community
Mar 11, 2026 • 24min
Budgets, bidding & AI-powered campaigns: Best practices for 2026
Carlo Buchmann, a Google Ads product manager who builds budget and bidding tools, and Kristina Park, a Google Ads product manager focused on bidding strategies, discuss AI-era best practices. They cover launching Smart Bidding without heaps of data, using campaign total budgets and seasonality adjustments for promotions, Smart Bidding Exploration to find growth, and value-based bidding to optimize for profit.
