Kristie Naha-Biswas
Head of Insight at IAB UK. Provides insights into the attitudes, innovations, and media shifts shaping the advertising industry leading up to 2030 and beyond.
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Mar 5, 2025 • 24min
Futurescape: preparing for 2030 & beyond
Kristie Naha-Biswas, Head of Insight at IAB UK, dives into the groundbreaking research shaping the ad industry leading up to 2030. She discusses the shift from age-based targeting to value-driven strategies, highlighting the significance of shared interests. Exploring the integration of traditional TV with digital content, she reveals how generative AI is transforming consumer behavior, particularly in fashion. Kristie also predicts a surge in video display and retail media, urging brands to adapt in a rapidly changing landscape.
