Kristen Kelly
Agency operations and strategy expert who joins as a guest on the episode to discuss agency founder bottlenecks, positioning, and the broader purpose of profitability for agency owners.
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Mar 25, 2026 • 30min
Implications of Agency Founder Bottlenecks and How to Fix Them, With Kristen Kelly
Kristen Kelly, an agency operations and strategy expert, joins to unpack founder bottlenecks and positioning. She explores why profit is a means to freedom, team health, and creative work. The conversation highlights structural ownership gaps around money and a shift from tactical profit to a deeper purpose-driven why.
Nov 19, 2025 • 46min
Productized Services vs. Custom Work: Which One is Better?, With Kristen Kelly
Kristen Kelly, an agency operator and consultant specializing in service design, joins the discussion on productized services versus custom work. They delve into the benefits of productization, focusing on how it can streamline sales and delivery processes. Kristen highlights the nuanced nature of choosing between these models and the hidden costs of rigid productized services. The conversation unfolds around the pricing model quadrants, discussing the challenges of fixed-price contracts in agile projects, and the strategic advantages of custom work for complex projects.
