Konnor Andersen
Vice President and Head of Global Go-To-Market at Acuvity with experience building cybersecurity channel sales programs from zero across network, email, identity, and AI security segments; provides practical strategies for building partner ecosystems.
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Feb 10, 2026 • 36min
How to Build a Cyber Channel from Zero: From Someone Who Has Done it Three Times - Konnor Andersen, VP of GTM , Acuvity
Konnor Andersen, VP of GTM at Acuvity with experience launching channel programs across network, email, identity and AI security. He explains why fewer regional, ICP-aligned partners beat chasing big VARs. Practical tips on starter partner kits, activating partner sellers, realistic revenue targets, low-cost activation tactics, and pricing and trust pitfalls.
