Kimberly Veale
Senior Vice President of Marketing & Communications for the Portland Fire and former marketing/communications leader with the Golden State Warriors and Valkyries, with deep experience building fanbases and brand storytelling in women's sports.
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May 6, 2026 • 34min
How To Build Fandom with Kimberly Veale, SVP of Marketing & Communications, Portland Fire | Ep. 413
Kimberly Veale, SVP of Marketing & Communications for the Portland Fire and former marketing leader with the Golden State Warriors, shares how to build fandom before a single game. She discusses selling season tickets pre-launch, using merch as a demand signal, creating viral cultural moments, choosing authentic partners, and why followership can be a vanity metric.
