Kim Storin

Chief Marketing and Communications Officer at Zayo, experienced in large-scale transformation and positioning for enterprise and infrastructure businesses, with expertise in aligning marketing to long sales cycles and demonstrating business value.

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Apr 23, 2026 • 1h 1min

Real Talk from Three CMOs: Attribution, Paid Media, and Why B2B Is More Emotional Than You Think

Megan Lueders, CMO at Sonatype — seasoned product and positioning leader. Ido Mart, CMO at ManyChat — growth-focused on creator and social strategies. Kim Storin, CMO at Zayo — expert in aligning marketing to long sales cycles. They discuss measuring impact with complex pipelines, why B2B buying is surprisingly emotional, tradeoffs in paid media and attribution, and the rise of founder-led content and influencers.

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