Kieran Flanagan

Kieran Flanagan, CMO at HubSpot and former SVP of Marketing, shares his insights on the transformation of growth strategies through AI. He predicts the future of growth teams and discusses how HubSpot tripled email conversions using AI personalization. Topics include the shift to micro audiences, the challenges of content collapse in the age of AI, and the pivotal role of prompt engineering. Kieran also addresses the evolving landscape of marketing, new strategies for SEO, and the implications of European regulations on AI developments.

Kieran Flanagan, SVP of Marketing at HubSpot and co-host of Marketing Against the Grain, dives deep into the transformative impact of AI on go-to-market strategies. He discusses the importance of prompting and context engineering, revealing how 'vibe prompting' can enhance learning with LLMs. Kieran outlines a three-part framework for building AI fluency in teams, introduces the concept of everyone managing AI interns, and predicts a shift towards personality-led growth in B2B marketing. Curiosity and persistence are emphasized as key traits for success in this AI-driven landscape.

Gina Gotthilf, a growth strategist and former VP at Duolingo, Kieran Flanagan, SVP of Marketing at HubSpot, and Bryan Kim, a Consumer Partner at a16z, dive into the evolving world of growth. They discuss the diminishing power of traditional channels and explore innovative strategies for sustainable growth in 2023. The role of AI in marketing is highlighted, emphasizing creativity and community. They share insights on fostering growth cultures and using experimentation to stay ahead in a competitive landscape, making the most of tight budgets.

Kieran Flanagan, SVP of Marketing at HubSpot who builds internal AI workflows, walks through hands-on AI tooling. He explains how AI personalization boosted meetings by 30%. He demos tools that extract viral talking points from video, automate management summaries across a 350-person team, and replace old prompt tricks with intent matching.

Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier, dives into the transformative impact of AI on B2B marketing. He shares his unique 'two-year mission' framework for meaningful work and discusses the balance between management and creative roles within large teams. Kieran offers insights on how AI shifts marketing from mere answers to actionable strategies, urging marketers to specialize in either technical integration or creative storytelling. He also warns of AI fatigue while celebrating its potential to enhance craft and personalization.