Kevin Smith

AVP, Digital Health at Baptist Health, bringing expertise in healthcare digital engagement and AI strategies.

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Feb 8, 2024 • 44min

Future-Forward Healthcare Digital Engagement: Kevin Smith's Insights on AI Strategies and Life Beyond Google Analytics

Kevin Smith, AVP of Digital Health at Baptist Health, shares his expertise on AI's transformative role in healthcare marketing. He discusses the shift from traditional digital platforms to centralized, AI-driven strategies and the potential challenges this brings. Kevin highlights concerns over Google Analytics and privacy regulations while suggesting compliant alternatives. They also explore AI's impact on content creation and the need for clinical oversight, as well as the future of chatbots in enhancing patient engagement.

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