Kevin McGrew
Author and marketing strategist behind the SMAC framework (Shoot, Move, Adapt, Communicate), known for advising leaders and businesses on go-to-market strategy and adaptability; author of The New Rules of Marketing Warfare.
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Feb 4, 2026 • 57min
🔥Marketing Warfare: How A New Framework is IGNITING Small Business Growth
Kevin McGrew, author and marketing strategist behind the SMAC framework (Shoot, Move, Adapt, Communicate). He explains how a compact framework turns chaos into repeatable marketing moves. Military-inspired playbooks, real adaptation stories like COVID-era pivots, and practical uses of AI for small business wins are highlighted in short, energetic conversations.
