Kevin McClary
Head of Performance Marketing at Gorilla 76 who specializes in analytics, conversion optimization, and interpreting traffic trends (including AI-driven search behavior) to inform web strategy.
Best podcasts with Kevin McClary
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Jan 29, 2026 • 0sec
Prepping for website overhauls | IMC Live
Kevin McClary, Head of Performance Marketing who turns analytics and AI-driven traffic signals into web strategy. Randall Zaitz, Digital Creative Director who leads B2B site design and user experience. They walk through planning frameworks, signs a site needs a rebuild, measuring AI referrals and conversions, stakeholder buy-in strategies, sitemaps and content mapping, and why iterative launches beat perfection.
