Kevin Goetz

Kevin Goetz, a veteran film strategist and founder of Screen Engine/ASI, shares his journey from acting to a successful career in film analysis. He reveals the fascinating interplay between science and creativity in test screenings. Goetz provides captivating stories about infamous screenings, highlighting the clash between Hollywood expectations and real audience reactions. The discussion also touches on the resurgence of the box office post-COVID, emphasizing the evolving relationship between filmmakers and their audiences.

Kevin Goetz, CEO of Screen Engine/ASI and host of Don't Kill the Messenger, shares his insider knowledge on test screenings. He unveils how audience feedback can dramatically shape a film’s trajectory, detailing the complex relationship between filmmakers and viewer responses. Goetz explains the challenges of interpreting data and discusses the diverse approaches of studios versus streaming services. The conversation also touches on box office predictions for new releases, highlighting the struggle of original content against franchise blockbusters.

Kevin Goetz, founder and CEO of Screen Engine/ASI and content-testing expert, explains how movies get shaped before and during production. He discusses concept and capability testing, why audiences often show problems not solutions, the role of biometrics and dials, and how small observations can unlock big fixes. He also reflects on mid-budget hits, testing animatics, and his documentary work.