Kevin Finn
Founder of TheSumOf and author of Brand Principles, with decades working at the intersection of business and design; challenges common branding assumptions and focuses on building recognizable reputations.
Best podcasts with Kevin Finn
Ranked by the Snipd community
12 snips
Mar 13, 2026 • 58min
S07.EP04 - Designers Don’t Build Brands with Kevin Finn
Kevin Finn, founder of TheSumOf and author of Brand Principles, challenges the idea that designers build brands and reframes brands as earned reputations. He explores when designers can truly influence branding, how businesses create lasting recognition, the role of AI, and practical shifts agencies should make to form long-term partnerships.
