Kevin Barber
Head of Growth at Lean Labs and marketing strategist known for advising B2B SaaS brands on positioning, messaging, and growth systems to scale effectively.
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Feb 3, 2026 • 28min
AI-Proof Marketer: The #1 Marketing Skill that Matters Even When Everything Is Automated
Kevin Barber, Head of Growth at Lean Labs and B2B SaaS marketing strategist. He explores why strategy and positioning still win when AI automates execution. Short discussions cover reframing buyer problems, crafting believable systems to support claims, and practical ways marketers learn from sales. He warns against relying on AI without clear differentiation.
