Kerry McDonald

Kerry McDonald, CEO of Orchard, shares her extensive expertise in sustainability-focused sponsorships. She highlights the crucial difference between meaningful partnerships and greenwashing, emphasizing that authenticity and transparency build trust. Kerry discusses the need for brands to own their imperfections and navigate the complexities of ethical sponsorships amidst financial pressures. She advocates for incentives to support principled brands, revealing that true engagement comes from shared values rather than transactions. Dive into the conversation about the power of storytelling and the future of ethical marketing.