Keri Matwick
Linguist at Nanyang Technological University in Singapore
Best podcasts with Keri Matwick
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Nov 9, 2023 • 30min
How to read a menu
Linguist Dr Keri Matwick and Chef Caroline Martins talk about how restaurants use language on menus to increase profits. They discuss the correlation between longer descriptions and higher prices, the mistakes made when designing menus, and the power of using a box on the menu.
