Kendall Kranzdorf
Founder of COTTO, a better-for-you cottage cheese dip brand; launched the product by building an audience on social media and sold out her initial batch quickly while operating a direct pickup distribution model in New York City.
Best podcasts with Kendall Kranzdorf
Ranked by the Snipd community
Feb 5, 2026 • 45min
Sell Out Your First Batch in 30 Minutes by Building an Audience With No Product to Sell
Kendall Kranzdorf, founder of COTTO and creator of a better-for-you cottage cheese dip, built her audience before selling. She talks about launching via social media, validating demand with public posts, hand-delivering park pickups in NYC, packaging tweaks, and scaling to manufacturers. Told through rapid sell-outs, mistakes shared publicly, and lessons on protecting founder energy.
